A UK online security product retailer has announced a re-brand after what the firm calls significant investment. Formerly The Safe Shop, the security specialist now goes by the name Safe and the tagline ‘safe with us’.
Company MD Anthony Neary said: “We’ve been experiencing significant growth in recent years and it was time to invest in the modernisation of our appearance. The re-brand came about not only to show commitment to our service, but to reflect our understanding of our customers. Having taken our time to get it right, we’re really excited to finally be launching it externally.”
The company’s makeover comes as it announces its latest product listing, a smart lock from Yale. The Keyfree with Z-Wave Module electronic digital door lock, accessed by PIN code or smart home automation systems using Z-Wave protocol, hails the next generation of technology-based home security solutions, the firm says. Neary added: “We will always sell the simpler day-to-day products our customers expect, but we’re also committed to offering them the latest products on the market. This is the first in a long line of industry innovations designed to cater for today’s tech-savvy society.”
Visit www.safe.co.uk or call 0800 432 0722.
