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Integrated Systems

Milestone incubate

The IP video management software (VMS) company Milestone Systems is starting a new international business unit, Incubation and Ventures, with locations in Silicon Valley, California, and at its Danish head offices. The goal is to develop new products and services. To steer the new initiatives, Milestone has hired Lars Nordenlund Friis, pictured, as Vice President for Incubation and Ventures.



Lars Thinggaard, CEO & President, Milestone Systems, says: “The Incubation and Ventures business unit will work with groundbreaking innovations that can extend Milestone’s leadership in the industry and accelerate our growth. The team will work with a portfolio process that covers new business areas where we see high potential and integrate these into our main business as they mature. This requires taking a broad view across new technologies and business segments that will continue to build the Milestone vision to enable business optimisation through open platform IP video surveillance.”


According to the Copenhagen-based firm the term “Incubation” relates to organic product innovations that can be developed and taken to commercial success, and “Ventures” signals the intention to build a portfolio of stand-alone businesses, joint partnership ventures or potential mergers and acquisitions, with or without external funding.


“Milestone has always had a strong focus on long-term growth and that is why we have been successful the past 14 years. We will now be investing in exciting new initiatives,” says John Blem, Chief Product Officer and co-founder of Milestone Systems. “We have brought in an experienced person to run the Incubation and Ventures unit with knowledge of international business development and global expansions; I believe that Lars Nordenlund Friis is exactly the right man to help Milestone continue as the world’s leading provider of IP video management software.”


Lars Nordenlund Friis has an MBA from Henley in London. He has been Head of Strategy in Northern Europe for PwC, a partner at PA Consulting, and spent six years at Microsoft in Seattle leading their global ISV (Independent Software Vendor) business, as well as being responsible for global business development at Columbus IT and other technology companies.


“We are already looking at undiscovered markets and innovative technologies that can increase Milestone’s growth across software and hardware, as well as exploring the potential of cloud services. We will also look at possible acquisitions of exciting products or new business areas for expansion,” says Lars Nordenlund Friis, Vice President for Incubation and Ventures.


The Milestone Incubation and Ventures unit will also involve strategic collaborations on interesting projects with business and financial partners. A new office in Silicon Valley will ensure access to the IT industry.


“Milestone is in a league of its own for global open platform IP video software: I look forward to driving a portfolio of exciting new opportunities and maturing them to scale worldwide. I plan to contribute up to 25 percent of Milestone’s growth in the long run,” adds Nordenlund Friis.


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