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Data more valuable

More than half (56 per cent) of consumers consider data more valuable than the computer or device it’s stored on. Data stolen by a cyber criminal proves extremely difficult to get back, with more than 60 per cent of victims unable to retrieve all the data that had been compromised by an attack. This is according to Kaspersky Lab. Its international study of consumers found that one in ten consumers (10 per cent) would go as far as to hire an outside expert to recover lost data following a cyber attack. The IT security product firm’s study found consumers are as unfortunate when it comes to retrieval: for 17 per cent of these victims the private data is irretrievably lost, while just 44 per cent are able to recover only part of it.

David Emm, senior security researcher at Kaspersky Lab, said: “With the increase of technology used within homes, the majority of us (73 per cent) are using more than one device to connect to the internet, giving cybercriminals more avenues to access, and steal, data. Prevention is better than cure – the best way to ensure you keep hold of your precious data is to protect all connected devices with adequate internet security, rather than relying on data recovery methods after the attack, which more often than not are unsuccessful.”

In response to the growing risk posed by cyber criminals, Kaspersky Lab has launched a new multi-device version of Kaspersky Internet Security. The security software provides real-time protection for multiple Windows PCs, Macs, and Android smartphones and tablets, all with a single licence. Visit


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