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Conference against cup counterfeiting

by Mark Rowe

With fewer than 80 days to the World Cup, counterfeiting and piracy in the sports industry is the issue at a conference organised by the Office for Harmonization in the Internal Market (OHIM) and the European policing body Europol. The sports industry and related activities contribute an estimated 294 billion euros to the EU´s GDP every year and supports over 4.5 million jobs across Europe. Counterfeiting of sports articles and piracy of sport intellectual property (IP) rights are also bringing illegal benefits to criminal networks.

To support tackling IP crimes in sports, OHIM through the European Observatory on Infringements of Intellectual Property Rights, and Europol are gathering figures from sports companies, investigators and enforcement officers from across the EU and abroad in Alicante, from March 26 to 28, 2014. European and international authorities, notably including the Brazilian National Council on Combating Piracy, the European Commission, as well as the World Intellectual Property Organisation and the World Customs Organisation, are at the event.

Paul Maier, Director of the Observatory said: “Great sporting events like the World Cup are enjoyed by fans all round the world. However, such events also attract illegal activities such as the counterfeiting of products destined to fans and followers as well as the illegal retransmissions of images. Therefore we need to bring the public and private sector together to try to stamp out IP infringements in sport. Through our own research in the Observatory we know that IP-rights intensive industries, of which the sporting industry is a part, create nearly a third of all EU jobs and contribute over a third of the EU’s GDP. Events like this one – and the upcoming International IP Enforcement Summit co-hosted by the UK Government and the European Commission, to be held in London in June – are fundamental in building strategies to combat counterfeiting and piracy at a global level”.

And the Director of Europol, Rob Wainwright says: “Consumers need to be aware that a counterfeit sports product is a substandard product which will most likely not last long and may even cause physical discomfort due to the non-tested materials they contain. Furthermore, consumers risk supporting criminal organisations that use the profits to invest in other crime areas such as drugs and trafficking in human beings. By purchasing fake merchandise online, consumers also run the risk of having their credit card details stolen and used for other transactions.”

Visit https://www.europol.europa.eu

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