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Case Studies

Surf Snowdonia support

A Gateshead-based IT firm has a six-figure contract to provide IT and electronic security for a new £15m surf complex in Wales.

Advantex is installing a Wi-Fi infrastructure at Surf Snowdonia to deliver and support IP (Internet Protocol) telephony, access control and intruder alarm services. Surf Snowdonia opened in August on the site of a former aluminium factory on the edge of the Snowdonia national park and the river Conwy, and generates what’s claimed to be the world’s longest man-made surfing wave – up to 2m high – every minute.

Built around the installation of high performance internet cabling, the IT will serve hundreds of staff and thousands of visitors at a site including shops, cafes and ‘accommodation pods’ on a plot roughly the size of six football pitches.

All the necessary broadband and telecoms infrastructure, which has been designed to take future upgrades, will be installed by Advantex. Follingsby Park-based Advantex predicts turnover of £4m to grow by 20pc by the end of the year. Employing 45 people, directors Stephen and Dave O’Connell expect further investment in the workforce over the next six months to support growth and meet the continuing demands of other regional and national customers.

These include hospitality group Fat Brewer, five star hotel and golf complex Rockliffe Hall and car dealership Simon Bailes Peugeot.

Although the brief was for infrastructure and security technology, Advantex will also be providing a project management service as part of an overall package of IT consultancy and after-sales product support.

Andy Ainscough, director of operations at Surf Snowdonia, said: “As a trusted and valued IT partner, Advantex has worked hard to secure our contract with a state-of-the-art solution that reflects the scale, ambition and quality of the Surf Snowdonia experience and brand. With its expertise and system design capabilities, the firm’s cost effective solution will meet our needs long into the future.”

Stephen O’Connell said: This prestigious contract is a massive boost for us, strongly reinforcing our position as one of the top suppliers of advanced network solutions. It clearly demonstrates we have the ability and expertise to deliver any size of project, anywhere on time, within budget and to the highest specification regardless of location.”

About the firm

Advantex was established in 2002 and achieved the ISO9001/2000 industry quality mark within its first year of trading and holds the IOS9001/2008 mark. The firm is an accredited Microsoft, Cisco and Mitel partner. Visit


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