Case Studies

Silverstone contract

by Mark Rowe

The crowd management and event security company Showsec reports a new contract with Silverstone, the Northamptonshire home to the Formula One British Grand Prix among other motor racing events.

It is described by Showsec as a highly significant development for the company, seeking to develop an even stronger presence within the world of sport.

The motor racing action runs from the end of March to the beginning of November.

Richard Church, Showsec’s Regional Manager for the Midlands, says: “This is a prestigious opportunity for the Company to work with a venue which rightfully enjoys iconic status in the world of sport, and indeed beyond that. We feel privileged to be given this chance of playing a key role in upholding that proud reputation over the busy programme of events which lies ahead and look forward to this being the start of a long-term relationship.

“We believe there is real synergy between Silverstone and ourselves in terms of the commitment to customer experience. Our experience of successfully delivering crowd management and security plans for large-scale sporting events, such as the Tour de France last year, will certainly be of value to us in undertaking this exciting new challenge.”

Showsec add that they are drawing on their strong management infrastructure to lead operations at Silverstone Circuit over the coming months. While this will be headed by Church and East Midlands Area Manager Joe Milner, further support for Account Manager Chris Senior will be provided by Area Managers Ieuan Fury and Louise Stockden in that team.

Church added: “The size and scale of this opportunity is highlighted by the fact that there are Motor Racing events virtually every weekend across a seven month period. The circuit does have its own in-house security team, so in some cases for smaller events, we will be providing support for them, but at the other end of the scale there are massive occasions topped of course by the British Grand Prix.”

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