Case Studies

Prom and party campaign

by Mark Rowe

Police launched a campaign to advise young people on staying safe during their summer proms and parties. “The best night ever…” campaign aims to educate young people about enjoying themselves at social occasions but also reminds them to take measures to ensure they protect their personal safety.

Young people’s judgement may be affected by peer pressure, alcohol, drugs or lack of knowledge and during nights out they may find themselves in situations out of their control. The campaign provides safety advice on getting home, drinking alcohol, peer pressure, relationships and sex.

The Devon and Cornwall force says that it’s working with schools to communicate these messages and are offering them opportunity to have their local Youth Intervention Officer visit to discuss the themes with students. They will also be using social media platforms to engage and interact with young people to reiterate the messages.

This campaign is an extension to the #NoBlurredLines campaign which has been running since last September and highlights the issues around healthy relationships, consent and sex.

DCI Brett Mitchell from the Public Protection Unit said: “We want young people to enjoy their proms and parties and this campaign is designed to raise awareness and support young people to make the right choices because sometimes things can go wrong”

“Young people’s judgement may be affected on a night out but this can lead to them being vulnerable. We want to educate and prevent this, before it happens. Our campaign asks them to think before going out to parties so they don’t find themselves in situations out of their control.

“We also want to let young people know that if they need help or advice about an incident that may have happened, we have specially trained officers who can guide them, and there are dedicated support agencies that will provide support as well.”

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