Dr Martens has been supplying workers with staple uniform footwear since the 1960s. To pay homage to the brand’s history, Dr Martens has launched its new service collection, that have been developed for the likes of uniformed workers, police officers, paramedics and security guards. The new range has three collections: Response, DMs Lite and Lightweight Heritage.
The Skelton and Attend have been designed to provide all-round protection, comfort and traction. These boots have a triple black finish to provide a clean, uniform appeal while the EVA midsole offers cushioning and flexibility. The engineered SoftWair sock-liner provides memory-foam cushioning at heel and forefoot while the raised grid pattern promotes underfoot airflow to keep your feet dry. Moisture wicking linings and a padded collar add to the internal comfort.
DM’s Lite
New additions to the DM’s Lite range include the Watch eight-tie high-cut and Haste mid-cut utility boot have been engineered using athletic inspired industry materials and construction methods. Both styles are waterproof and breathable using DryWair technology and offer SoftWair cushioning and flexibility. The Griptrax outsoles provide grip on varied surface conditions and are heat resistant to 300 degrees C.
The Calshott six-inch soft-toe work boot and Chelsea boot Howden are designed for flexibility and cushioning. The sole is designed to resist clogging while providing durability and slip-resistance whatever the workplace. Both boots are made with soft, industrial-grade, tumbled leather uppers. The Calshott comes with memory-foam ankle inserts and a padded tongue.
Jon Marchant, Global Category Manager at Dr Martens says: “The footwear needs for service sector professionals have changed dramatically over recent years and we wanted to create a range of performance styles that meet the specific, technical requirements that allow the individuals to focus on their role, not their feet. As a brand, we are fully focused on providing the correct footwear for service sectors across the globe by ensuring that our products deliver quality and are fit for the job. ”
The new service collection is available in UK whole sizes 3-13 (Attend, Skelton, Howden, Calshott) and 6–13 (Haste, Watch). Visit http://www.drmartens.com/uk/c/service.
