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Experience centre

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The network product manufacturer Axis Communications has launched its interactive ‘experience centre’ to educate on the potential for IoT, and the intelligent applications available through IP cameras.

The Axis Experience Centre is the firm says designed to bridge the education gap between the capabilities of the technology and the perception of surveillance technology as solely for security. On show are technologies for business intelligence, big data and analytics, offering merchandising effectiveness, safety, and overall return on investment (RoI) in simulated real-world situations. Axis staff can discuss how a holistic approach to security can protect increasingly networked environments.

Showcased are sound identification, intrusion detection and access control, as well as analytics such as people counting and occupancy tracking, designed to assist with business intelligence and marketing. Attendees at the recent launch tried Axis’ Dark Room, on IP cameras in dark and low-light environments such as tube stations and warehouses at night. This demonstration used AXIS Lightfinder, Thermal Imaging, and Wide Dynamic Range (WDR) technology to showcase how varied light levels can still produce broadcast quality images.

The Centre was opened by Martin Gren, pictured centre, Axis’ Co-Founder and co-inventor of the IP camera; Atul Rajput, pictured right, Regional Director for Northern Europe; and Bodil Sonesson, pictured left, Vice President of Global Sales. It’s aimed at partners, resellers, installers and customers, tied into Axis’ recent celebration of its 20th anniversary in the UK.

Martin Gren, Co-Founder of Axis Communications said: “With security at the top of the European agenda, the benefits of intelligent surveillance technology are clear. But as organisations adopt technology in an increasingly networked world, it is essential to protect systems from cyber threats. Working with a partner that really understands these issues is critical to ensure compliance with IT network security policies. I remember when we first opened an office in London 20 years’ ago at the inception of the IP camera market. In this time, not only has the technology evolved, but the industry challenges have also increased. Our new experience centre is our platform to demonstrate how our innovative technology addresses the key challenges of our time.”

Atul Rajput added: “With the addition of our new Experience Centre in the UK, Axis can better showcase the real-world applications of innovative technologies to our growing number of partners and customers across the UK and Ireland. Axis has been built on partnership; and this new facility reflects this. As such, Axis partners are now able to freely use the centre for further training and meetings to better support their own business agendas, highlighting our commitment to the UK market. Our recent relocation to Luton provides an excellent strategic base for UK operations and our new experience centre. Location was a key consideration – with London Luton Airport just ten minutes away and the M1 close-by, we are able to quickly and easily access all areas of the UK.”

Bodil Sonesson, Vice President of Global Sales at Axis Communications, said: “It was pleasing to see our partners impressed with the new experience centre, which now gives our customers the possibility to see solutions adapted for all segments. Intelligent video, sound and access control, as well as solutions for small businesses and video management software, are just some of the demonstrations available.”


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