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CriticalArc announced a revamped identity and new SafeZone product features. The rebranding for the Australian-based command and control product firm includes a new website using the new visual identity.
Darren Chalmers-Stevens, Director of EMEA, CriticalArc, said: “Our look may have changed, but our mission hasn’t. We continue to combine cloud computing technology with a deep understanding of security operations to challenge the traditional methods of securing multi-site and dispersed facilities. In doing so, we are strengthening and streamlining the capacity of our customers to be more responsive to threats and incidents while increasing efficiency. We will continue to enhance and develop SafeZone and extend its capability to enter new regions and markets.”
SafeZone’s new real-time Heat Map pictured gives security and safety teams intelligence needed to optimise operations. Heat Maps show the physical presence of a team over time, enabling security coordinators to see where personnel have visited, identifying any gaps in coverage. According to the product company, managers can now streamline operations with the confidence that they are using available team resources most effectively across their estates.
Glenn Farrant, CriticalArc founder and CEO, added: “As a technology led organisation, we are committed to build-on and extend SafeZone’s powerful capabilities, taking advantage of appropriate new technologies as they happen. Our customers are guaranteed that they will be employing the very best solution to increase their operational service efficiency, close security gaps and respond faster, more effectively to incidents without adding resources or fixed infrastructure. We will further extend the new SafeZone real-time Heat Map functionality with reporting tools and management dashboards as one of many innovative developments on our product roadmap.”
About the product
Deployed in hours, SafeZone delivers mobile command and control out in the field and in control rooms. The field functions have allowed some CriticalArc customers to cancel plans to build control rooms, according to the company. For end-users SafeZone represents having a Help Point in their pocket, so any further spend on fixed Help Points are according to the product firm unnecessary. With mass notifications and a lone worker check-in feature, the product enables cross-campus coordination during major incidents as well as making everyday team operations efficient across multiple sites that can be located anywhere.
CriticalArc is a sponsor at the Tertiary Education Management Conference in Cairns, Queensland on August 31 to September 3, where CriticalArc customer, Dominic Marafioti of the University of South Australia will present a paper, “Implementing a Smartphone Based Incident Coordination & Control System at Six Australian Universities”. For more, email email@example.com or visit www.criticalarc.com.