Social Media Risk and Governance

by Mark Rowe

Author: Phil Mennie

ISBN No: 9780749474577

Review date: 29/03/2024

No of pages: 232

Publisher: Kogan Page

Publisher URL:
http://www.koganpage.com/product/social-media-risk-and-governance-9780749474577

Year of publication: 24/02/2016

Brief:

Social Media Risk and Governance

price

£29.99

A book on social media risk and governance is of use to security managers whether for their department’s own use of social media, or so that Security can have a sensible and practical input into the organisation’s overall use of social media, beyond the strict security risks such as social engineering and fake accounts.

Phil Mennie is audit firm PwC’s global social media risk and governance leader. He opens by asking why use social media at all; it’s popular, and developing fast, but can lead to blunders which by the nature of social networks become public, fast. As the author points out, the way that a business responds to an initial mistake can make a bad situation worse. Hence a chapter on crisis management.

As the book title suggests, Mennie writes in terms of risk: what’s the organisation’s risk appetite? That way, the discussion becomes more familiar; security controls against hacking, assessing the risks; of fraud, for example; written policies, and monitoring of compliance. As the author points out, besides the well-known services such as Facebook an Twitter, ‘enterprise social networks’ can be like internal Facebooks, whereby a company shares data and has conversations. What data is fit for sharing on social media, and what should stay private? The book closes with a look at the future, including the potential for biometric authentication, such as retina and fingerprint scanning. He sums up: “The opportunities that social media offers to business is truly amazing, but it’s vital that good governance brings the key stakeholders together and gets them working towards a common goal.”

The book does a fine job of showing where we are with social media, and what needs doing already to secure corporate use of social media – for instance, storing and archiving material, whether images, blogs, tweets – and for suggesting what is to come; such as an end to email, and paying in virtual currencies, which brings the risk of fraud. The book features examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp.

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