The forensic marking product company SmartWater was awarded Business Superbrands status for 2015.
The brand is overtly promoted across the UK; users of the product are encouraged to place signage on their property or near to where assets are protected. This includes the company’s commercial clients and partners who are promoting the brand through 300 G4S cash-in-transit vans, more than 20,000 churches, electricity substations, telecoms masts and water treatment sites. Some 750,000 homes throughout the UK are using the brand.
Phil Cleary, CEO of SmartWater says: “This award recognises the company’s achievements in creating a truly compelling offer and powerful brand that people know and have confidence in. Whether it’s a business or a consumer looking to protect their assets, they all place their trust in the brand and it is this connection that has been acknowledged with the Superbrand status.”
And Stephen Cheliotis, Chairman of the Business Superbrands Council says: “Having a strong reputation is as essential in business-business markets as in business-consumer markets. That said it is often ignored by management, or certainly lower in the list of priorities, for many business-business companies, meaning they miss out on the clear benefits a strong brand provides. Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognisable, powerful and respected brand. The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavours and creates a virtuous circle that will further reaffirm their positive position relative to peers.”
Visit www.smartwater.com.
About Superbrand
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1200 brands, which they assessed on three key criteria: quality, reliability and distinction. When voting on the brands, the expert council and the consumers consider the following definition of a Superbrand:
“A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over other brands, which (consciously or sub-consciously) customers want and recognise.”
