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New names for ASSA ABLOY

ASSA ABLOY UK, a division of ASSA ABLOY Group, the door and physical security product manufacturer, has unveiled its new name. The business is now called ASSA ABLOY Opening Solutions UK & Ireland. The Group has also launched two other business descriptors – ASSA ABLOY Entrance Systems and ASSA ABLOY Global Solutions which will be gradually introduced in the UK and Ireland, and globally. The firm says this is for it to maintain a segmented and focused approach.

The business units that form ASSA ABLOY Opening Solutions in the UK, are also being re-named. Security Solutions and Access Control will now combine to create the Door Hardware & Access Control Group. Meanwhile, UK Specification will be renamed as the Project Specification Group, and Security Doors will now be the Door Group. These three Groups will also join the newly-formed High Security & Safety Group, which includes the Chubb Locks Custodial Services and Pickersgill Kaye brands, which will also become ranges from ASSA ABLOY. The company’s brands, such as Yale, Abloy and Mul-T-Lock remain the same.

Tina Hughan, Marketing Director for ASSA ABLOY Opening Solutions in the UK and Ireland, says: “The launch of ASSA ABLOY Opening Solutions will help us more clearly communicate our knowledge, experience and expertise to our customers. The new business descriptor encompasses what we offer in a simple, easy-to-understand way, while our new business unit names will help make it easier for customers to do business with us.

“We are always focused on what we can do to improve the customer’s experience. We believe this approach will help strengthen our existing offering and consolidate our position in the market as a world leader, so we can better support our customers.”


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