When buying door hardware, correct product selection has safety considerations. The purchase of products that are unsuitable for a particular application and not correctly certified is a risk.
Hence, Allegion has launched a new range of point of sales materials that focus on giving buyers product and usage information for its range of Briton products. Briton is already a recognisable brand in the industry, in its bright orange colour, but the focus of these new in-store materials will be to make sure that the correct products for an application can be found. Displayed across all participating stores that stock Briton products, materials include classifications guides, bus stop boards, product selectors, product display boards, shelf wobblers and stickers. Bus stop boards remind those responsible for installing and maintaining fire door hardware to make sure the products they choose are certified, installed and functioning correctly.
A checklist promotes fire door inspection and maintenance. Briton exit hardware and door closer product selectors, used as a reference guide by builders and installers, can aid selecting the right product for the application depending on type of doors, its location and its usage. A classifications guide is also available as a take-away, so those who use and install Briton products can ensure they are clued up on EN Classifications and CE Marking to meet with the latest building regulations.
Suzanne Taylor-Turnbull, marketing manager at Allegion says: “Point of sales materials aren’t just there to increase recognition, we also want to bring fire safety to the forefront. So we’re giving away classifications guides and other fire safety information to increase awareness and promote compliant installation and maintenance of fire doors, as well as the vital role of certified and compatible ironmongery. Our Briton range features certified fire door hardware and the new point of sale materials make it simple to choose the best hardware for the job, ensuring every door functions as effectively as possible.”
Visit www.allegion.com.
