IP Products

Milestone partner programme

by Mark Rowe

IP video management software firm Milestone Systems has announced its Vertical Specialist Partner initiative. Milestone reports that it has been expanding its Channel Partner Program since its inception in 2004, and the Vertical Specialist Partner programme is the latest development.

The Vertical Specialist Partner (VSP) is aimed at highlighting Milestone Channel Partners who specialize in delivering for a specific industry sector, such as retail or transport. Milestone works with the Vertical Specialists.

The first phase has started with these members who are active in the following verticals:
Retail – EG Retail (Denmark),Securitas Services (Sweden), Wachter Building Technology (USA), Direct Source Inc. and ATG Group (USA)
Transportation – E-Dentic (France), Pro-Tec Design, Inc., SecuraDyne Systems and Stone Security (USA), RCT Ltd. and Sectron (Bulgaria), Stanley Security Solutions (Sweden), Tehnomobil d.o.o. (Croatia),
City Surveillance – Pro-Tec Design, Inc. (USA), Sectron (Bulgaria), Stone Security (USA).

Lawrence S. de Guzman, Director Global Sales Operations for Milestone Systems says: “Milestone truly values our inductees to the Vertical Specialist Partner program. We are excited to see how these premier channel partners have qualified to become the content matter experts for Milestone in their respective market segments. The specialist solutions and competency they provide to customers generates high impact and innovations that raise the level of industry inspiration.”

With dedicated support from Milestone, Vertical Specialists can generate a higher volume of sales, expand their presence and market their industry-focused offerings. Some of the benefits of being a Vertical Specialist Partner include:

Partners receive a prioritized listing on the Milestone System website (over 100,000 unique visitors monthly)
Upon request from customers, Milestone will recommend an appropriate Vertical Specialist for projects
Partners receive vertical-specific leads from XProtect® Go and other lead generating tools
Support for local vertical-specific events, such as Milestone marketing materials or attendance by a Milestone vertical sales manager
Yearly Milestone vertical sync meetings to share and discuss trends and new ideas in the various market segments
Co-branded, vertical-specific brochures and other materials
Selective by type and amount per market, the Vertical Specialist Partner program is open to qualified Milestone Channel Partners. There is no fee to join the program but partners who are acknowledged to become Milestone Vertical Specialists must meet the qualifications for entry. The membership remains current as long as the criteria are met. Interested companies can apply online.

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