Axis Communications, the network video product manufacturer, has released a recent partner survey in a new white paper on the impact of covid-19 on the physical security industry. The online survey, in December 2020, sought the views of senior decision makers within about 200 partner companies across the UK and Ireland.
The enduring effects of the pandemic have yet to be fully grasped, the firm suggests. Its initial impact on businesses in the UK and around the world was swift and gave rise to a great many challenges. As businesses adapt to the new social and economic reality and lay down plans for the year ahead, many will want to implement necessary measures to mitigate the effects of further recurrences. The report identifies ways that technology can facilitate a smarter, safer world, by helping businesses to continue to operate through careful management of social distancing and other COVID-led requirements.
Axis also sought insight into how it can better support its partners and their customers. While the majority of partners continued to work, albeit some with limited capacity, under their classification as essential services, 41pc of respondents expressed concerns about their supply chains, whilst anxiety over general economic recovery was repeatedly referenced as a top concern for both partners (67pc) and their customers (55pc). What is clear is the need for support, the survey suggested, as partners and customers embrace new approaches to security, with strong customer support viewed as essential.
David Needham, pictured, Sales Manager UK and Ireland, Axis Communications, said: “Despite the unprecedented disruption that COVID-19 has caused, Axis is proud to have been able to effectively respond and adapt. To further demonstrate our commitment to offer support wherever possible, we launched a survey in the region to identify the main challenges, needs and expectations of our trusted partners, their customers, and wider stakeholders. Through careful analysis of the experiences of senior decision makers from a wide range of industries, we will be able to determine where the greatest support is needed and identify ways that technology can facilitate safer and more effective business operations.”
Over half of the partner companies that responded serve medium to large enterprise in a range of industry sectors, with more than one in ten employing over 1000 people. Analytics are highlighted as being key to success, with crowd management and assistance with appropriate social distancing measures also welcomed. Contactless entry to avoid the unnecessary touching of shared surfaces, and integrated solutions such as video surveillance combined with access control, are emphasised. In terms of which particular sectors are viewed as having the most potential in the year ahead, 73pc of respondents cited commercial, followed by industrial (58pc) and education (50pc).
On the effects of the pandemic to businesses, changes in workflow were reported by most respondents, who indicated that both they and their customers have been challenged by the shift to remote working that has accompanied Covid. HR issues were raised as a cause for concern by 29pc of partners; and 33pc of end customers, according to the partners, had been affected by HR related issues and 32pc by their ability to effectively function remotely.
The survey responses indicated that process changes have also been widespread in the physical security industry, but few regarded this as a concern. Respondents touched upon a number of key areas, such as increased use of video conferencing, a shift toward remote management systems and changes in sales activity. A third cited changes in service delivery and sales processes (34pc). Many believe that the increased emphasis on health and safety processes would likely continue, even as restrictions are eased. You can request a copy of the paper at https://www.axis-communications.com/covid19-partner-report.
