Axis Communications, the Swedish network video product company, reports on its Application Development Partner (ADP) programme.
Bodil Sonesson, VP Sales Axis Communications, said: “We see the opportunity to work more closely with ADP Partners of strategic importance in local markets as an important step in maintaining our continued global market leadership. By making an investment in dedicated Axis resources in all regions, we will continue to upgrade the ADP Program, further strengthen our market-leading position and create true win-win partnerships.”
The programme helps software vendors integrate Axis network video products into end-customer solutions. By providing open programming interfaces, technical documentation and specifications, and dedicated support, application developers can integrate with Axis’ products.
Axis Communications will now add to the ADP Program by recruiting more dedicated personnel for closer collaboration with local and regional ADP partners.
Axis says that it will introduce three levels of partnership, and reward loyalty. The programme offers focused tools, services and training to meet specific customer needs.
Application Development Partner
All qualified software vendors that are ready to integrate their commercial software with Axis network video products are eligible to join the programme as an Application Development Partner. Axis offers a number of technical development tools, support and marketing benefits to help the ADP Partner get a start.
Silver ADP
Partners at the Silver level are growing their business with Axis, focusing on joint business and marketing initiatives. Silver ADPs are successfully meeting the demands of Axis end customers often with specific solutions for prioritised industry segments.
Gold ADP
Gold ADPs are market companies working closely with Axis, focusing on early integration and joint business development. Gold level Partners provide robust, flexible and scalable network video applications. They offer first-line support, and have demonstrated that Axis is their preferred surveillance camera vendor.
For more information about the Application Development Partner programme, visit http://www.axis.com/partner/adp_program/
