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Tool to analyse

The new marketing software PriVendo by the German company ViDiCore GmbH is a tool to analyse customer behavior in retail stores. Using PriVendo, the number of customers in different areas at different times can be identified.

A user can also detect how long customers dwell in store, in a specific department or in front of a specific product. The software can differentiate between interest and engagement in products. The user has the option to define by himself what interest and engagement means. For example five to eight seconds in front of a product implies, the customer is interested, and more than eight seconds implies, the customer is even engaged in a product.

The collected data can be shown in real time through different formats like diagrams, graphs or tables. Moreover, heat maps and hot spots show at a glance which parts of a store are most frequented and mostly ignored by customers. Apart from analyzing data of one store it is also possible to compare different branches with each other. For example staff planning can be improved and queues can be managed by matching numbers of customers with numbers of staff and open cash points. A store’s layout and the placement of products can be changed to improve walking routes of customers, marketing campaigns can be evaluated which helps to plan future marketing activities, and shop windows can be designed.

PriVendo can be integrated into existing security systems. PriVendo visual sensors are used for marketing as well as security purposes. Then, PriVendo not only analyses customer behavior but streams video to detect burglary, shoplifting or vandalism.

The German firm adds that its software applies to vertical markets besides retail. It can be used indoors as well as out. The software can be used where ever people counting or dwell time analytics is needed: counting people at train stations, airports, public places or on buses. Visit www.privendo.com.


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