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People tracker

Combining 3D imaging with footfall analysis software, the new VCA IPT-1000MR Intelligent People Tracker provides a way for retailers to minimise queuing times at checkouts.

The VCA IPT-1000MR offers a method of measuring customer-waiting times at the point of sale or ATMs, and can generate real-time alerts to store managers when queuing time or queue lengths exceed pre-defined thresholds. Whilst monitoring stationary queues, it can identify customers who ‘give-up’ and walk away.

The product developers claim an accuracy level that exceeds what can normally be expected from older generations of thermal sensors and stereoscopic cameras. The IPT-1000MR has an infrared sensor and specially designed lens. It uses VCA’s analytics.

Andy Frost, VCA’s European Sales Manager for the Retail Sector, says: “The IPT-1000MR is able to provide retailers with valuable business intelligence to ensure sales are not lost because of customer frustration at having to wait too long to pay in long queue lines. It has a price point which makes it affordable for multiple store deployment and, as is the case with all our footfall analytics solutions, it is designed to assist retailers to maintain customer satisfaction and improve productivity, whilst making best use of human resources.

“Much thought has gone into its design of the IPT-1000MR to make it quick and easy to install. For example, it features ‘tilt angle detection’ which reduces installation time by minimising calibration requirements and as an IP network device, it can be set up or adjusted through a standard web browser.”

To analyse the data captured by the IPT-1000MR, users can use its built-in counting and queue applications software; or VCA’s cloud based uCountit people counting and tracking reporting software. uCountit’s dashboard, developed as a result of feedback from retail clients, presents the analysed metadata in the form of charts, heat maps and reports. The reports provide real-time information for each store, by hour or day of the week. Retailers can integrate the IPT-1000MR with their EPOs systems and other business intelligence tools. Visit www.vcatechnology.com.


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