Integrated Systems

Data analytics with RFID antenna

by Mark Rowe

Checkpoint Systems, Inc, a supplier of merchandise availability products for the retail industry, announced the EVOLVE MV E10 2.0 antenna. According to the company the product features data analytics to empower loss prevention, operations and retailers.

The E10 2.0 comes in RF, RFID and dual-mode (RF/RFID) versions to enable retailers to future proof their investments. For example, by allowing retailers to invest in RFID at a later point via an RFID upgrade kit, the E10 2.0 enables them to use their electronic article surveillance (EAS) RF and then use RFID when the time is right. In dual-mode, only one tag is required for inventory management and loss prevention.

According to Uwe Sydon, Senior Vice President of Innovation, Checkpoint Systems: “The E10 2.0 represents a new generation of antenna where style meets substance. Whether retailers want to adapt to existing store layouts, boost their brand messages or create a visual deterrent to theft, the E10 2.0 is ready to meet their needs. In addition, powerful data analytics enhance loss prevention and merchandising capabilities.”

Accommodating flexible store designs is one of the drivers of RFID adoption at clothing retailers. Checkpoint says the E10 2.0 antenna can be used as a sleek see-through acrylic design, or can be changed to become an advertisement panel for a store’s products, pictured, by inserting graphic panels that are held in place by the elegant standard display. Advertising panels serve as a means to promote in-store campaigns.

The new antenna also is EMOPrint ready, which means retailers can obtain from Checkpoint full colour textile panels. EMOPrint improves the appearance of the antenna, making the store entrance much more appealing, a factor for clothing retailers.

Lastly, retailers can further customise the antenna by ordering from Checkpoint colour graphic prints, applied to the antenna base plates and RFID elements, to create a branded antenna. Some antenna areas are also available in colour to meet a store’s overall design scheme. The side of the antenna can be fully illuminated to create a high impact visual effect.

Checkpoint adds that its data analytics for the E10 2.0 can help merchandising and operations staff better understand store traffic, and ensure that store associates leverage RF/RFID investments appropriately, comply with store shoplifting policies and have systems always turned on and operating properly.

Integrated Visitor Counting is embedded in the new system, offering analytics and reporting. It enables retailers to maximise the potential of their sales floor space, calculate shopper conversion rates and improve staffing allocations.

When used in RF or RF/RFID mode, E10 2.0 can be fully integrated with Checkpoint’s recently announced EVOLVE-Store, a real-time app for smartphones and tablets that supports real-time EAS and organised retail crime (ORC) event management, creating what the product firm terms a data-centric solution.

Finally, the improved RFID of E10 2.0 will help loss prevention managers better understand what is potentially stolen, and store associates improve stock management by having the right product at the right time.

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