Integrated Systems

Cloud re-brand

by Mark Rowe

Manything Pro, the offsite cloud storage provider, has re-branded, to Videoloft. The company says that the rebrand includes not only a new name, but also new logo, positioning, website and apps. Manything, which stands for ‘monitor anything’, was founded in 2012 by James West and Mike Fischer. The original Manything app was launched to turn old smartphones and tablets into home monitoring cameras.

In 2016, the company moved into the security industry proper and integrated with a range of CCTV cameras, such as Hikvision. The company introduced the Manything Pro brand for CCTV installers, integrators and dealers – allowing them to add offsite cloud video recording and remote monitoring software to their CCTV installations, while creating a new source of recurring revenue.

Now the re-brand, to Videoloft. The original Manything app still exists and has over one million registered users. The business says that it’s completely focused on serving the security market with the Videoloft brand.

James West, CEO says: “The question isn’t if the security industry will move to the cloud; it is a matter of when and at what price. As Videoloft, our aim is to empower professional security installers to make offsite cloud storage the norm and utilise the cloud to add new and affordable features to legacy systems.”

Visit www.videoloft.com.

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