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Call to IFSEC Southeast Asia

The British Security Industry Association (BSIA) is encouraging UK companies to consider exhibiting as part of the UK Pavilion at IFSEC Southeast Asia.

As an Approved Trade Organisation for the security sector, the BSIA organises a number of such pavilions at industry overseas events. With little over six months to go until the fourth edition of IFSEC Southeast Asia gets underway, the BSIA is now calling for exhibitors to book their space.

IFSEC Southeast Asia, from September 7 to 9, 2016 at the Kuala Lumpur Convention Centre in Malaysia, is expected to attract over 10,000 international visitors. As part of a UK Pavilion, UK exporters promote their products and services alongside each other at a reduced cost, and benefit from being located in a prime, central location on the show floor.

Membership and Export Services Manager at the BSIA, Daren Wood, pictured, says: “As well as benefiting from prime stand space and the opportunity to exhibit under the ‘Great Britain brand’, companies exhibiting as part of the UK Pavilion also gain access to a range of top class support from the BSIA. The BSIA takes the strain out of booking stand space, acting as the liaison between exhibitors and the show organisers. We provide a complete ‘solution’, including stand design, stand construction and logistic support with the shipment of goods and products. Throughout the show, the BSIA will have representatives on hand to deal with any technical issues so that exhibitors can concentrate on the things that matter.”

The trade body works with show organisers to promote the pavilion and the companies exhibiting within it, so that visitors to the show are aware of the range of UK companies present.

Peter Jarvis, Senior Executive VP of Storm Interface, exhibited as part of a UK Pavilion: “Being part of the UK Pavilion was a very positive experience. With the logistics of stand construction and provision of services being largely handled by the BSIA, we were able to concentrate on the promotional and sales activities required to make our trade show presence as productive as it could be. We were really impressed with the level of support provided by the BSIA.”

The BSIA adds that it can help companies to access the UKTI’s TAP funding, which can offset an exhibitor’s costs by up to £2500.

Stand space in the UK Pavilion at IFSEC South East Asia will be available to book until Friday, June 17. Companies wishing to take these benefits should contact Daren Wood by emailing [email protected]


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