’See a different world’ is the tagline of the refresh of the multi-national contractor Securitas‘ brand; which includes the first major update of the company’s Securitas logo since 1972.
According to the firm, its new brand delivers an original tone of voice, visual identity and a positive, proactive storytelling agenda. It will be visible on uniforms, vehicles (pictured), equipment and facilities, as well as digital tools and online channels. The brand will be rolled out gradually worldwide.
The firm says that its tagline ‘See a different world’ emphasises the expertise and diversity of its people, and the innovativeness and relevance of its offerings. The aim; to enable Securitas to engage in conversations with a wider range of stakeholders.
Magnus Ahlqvist, President and CEO of Securitas, said: “Our new brand shows the world who we are and where we’re going. It builds on Securitas’ proud heritage and values of integrity, vigilance and helpfulness, and focuses on our unique people and high-impact technology. We work with many of the world’s most recognisable companies, and our new identity makes it clear how we can help create a more sustainable and inclusive future together with our clients and partners. It will open even more doors for our business and accelerate our strategy execution.”
And Shaun Kennedy, Country President, Securitas UK said: “At a UK level this is an exciting opportunity to differentiate ourselves as a world leading organisation, showing our commitment to the future with a significant step change and approach. We aim to transform the Security industry in the UK and our new brand identity and positioning are key steps in our strategy for progressive business growth in 2021 and beyond.”
In the UK Securitas employs around 9,000; worldwide it has some 355,000 employees serving about 150,000 clients across 48 markets, notably in the Americas and Europe; and Africa, the Middle East and Asia form the AMEA division. The Swedish company says it’s accelerating its digital transformation through investing in data-driven tools and analytics and aims to double its sales of electronic security and security solutions by 2023.
Mauro Silva, VP Brand and Strategic Marketing, Securitas said: “This is a milestone for our company and our industry. We reflected on our strategy, our world and what clients expect from us today and saw an opportunity for differentiation. Securitas is a knowledge-driven company where engaged and talented people make a positive difference every day. This brand expresses our confidence in the future, while remaining true to our heritage and people, and makes our leadership clearer than ever.”
