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Video shorts

As part of customer support, Aico Ltd, the residential Fire and Carbon Monoxide (CO) alarms company, has created a 15 part series of short videos.

Presented by key Aico personnel, including National Technical Manager, Martyn Walley, the new collection of videos has been designed to provide customers with educational and practical advice. The videos cover standards, regulations, best practice, the latest alarm technology such as AudioLINK data extraction and step by step guides to the most frequently asked questions, including how to test an alarm and how to change a battery.

These short videos have been produced with a mixture of video footage, filmed in Aico’s Centre of Excellence training facility, and animations with the aim of helping customers achieve a fire and/or CO alarm installation.

An Aico company overview video features Managing Director Neal Hooper, with a short video on the Centre of Excellence at Aico’s head office in Oswestry, Shropshire which is used for training, and product demonstrations.

Michael Wright, Marketing Manager at Aico, says: “According to latest market research four times as many customers would rather watch a video about a product than read about it. Aico has always provided advice and training in formats that meet customer expectations, from our hugely popular Expert Installer Training Scheme through to our new Mobile Training and Demonstration vehicles, launched earlier this year, which takes training to their very door. Our new collection of informative videos provides the same quality of information but in a new, easy to digest format. We are really pleased with the results and customer feedback has been positive.”

The full 15 part video collection is on the Aico’s You Tube channel or on They are also featured in Aico’s new vehicles, with a virtual tour of the company’s manufacturing process in Shannon, Ireland.


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