CCTV

Panasonic Business at IFSEC 2017

by Mark Rowe

Panasonic Business says it’s launching a new direction for its European security business at IFSEC 2017, by asking the industry to change how CCTV is perceived and procured.

Panasonic says that its proprietary technology such as rain wash coating, dehumidification and smart coding reduce the overall cost of maintaining and operating CCTV. To place a value on this, the company has commissioned an ROI (return on investment) calculator, which it will present at the London show, which compares the lifetime cost of security cameras from manufacturers to determine which provides best long term value.

The calculator examines the cost of data storage and transmission, maintenance and cleaning, the potential risks associated with poor cyber security plus the revenue generative potential of people counting and age and gender recognition.

John Boyle, country manager for Panasonic UK, said: “For a couple of years Panasonic has been talking about how its unique embedded camera technologies reduce the total cost of ownership. In addition, our ability to offer end to end cyber security protects organisations against data breaches and prepares them for forthcoming changes to data protection law.

“So, the traditional approach of procuring on the cost of the camera doesn’t do us any favours and we need to change the way the market views the buying of security technology. This year at IFSEC, we want to initiate some new discussions with some system integration partners, who recognise that the cost of the box is only the start of the journey.”

Panasonic have exclusive sponsorship of the Security Management Theatre, at the same time as partnering with organisers UBM to provide a Panasonic-branded meeting space. Through the IFSEC Meetings Service, key security markets such as city surveillance, banking and retail will be able to book meetings with Panasonic at the event. The company will also present seminar topics on cyber security, maintenance free city surveillance and smart compression technology across the event.

John Boyle added: “We want to take a more consultative approach. We want to understand the challenges that our SIs have and chat through how Panasonic’s uniquely wide technology portfolio can meet their increasingly complex needs.”

For more on Panasonic Security Solutions visit: http://business.panasonic.co.uk/security-solutions/.

About IFSEC 2017

Visit www.ifsec.co.uk. The show runs from Tuesday to Thursday, June 20 to 22, at London Docklands’s ExCeL Centre.

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