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Panasonic B2B Partner Portal

Panasonic is to launch a new B2B Partner Portal for distributors and resellers of security products to access customer information and register new business. The web-based service will open to Panasonic’s Security Solutions clients Europe-wide. It follows the launch of similar portals for Panasonic’s Visual Systems and Communications divisions earlier this year.

Those who sign up for the scheme will get technical resources such as software, firmware and operating instructions; product information such as specifications and high resolution images; and marketing elements such as brochures, competitive information and market studies.

The Partner Portal features a product library, covering CCTV, access control and video intercom, linked to a central database and provides instant answers to product related questions.

Speaking at IFSEC 2015, Valerie Poret, Panasonic European Channel Marketing Manager, said: “The Partner Portal is about closing the gap between Panasonic, our channel partners and the end user. Clients will have access to a wealth of resources through the portal allowing them to maximise potential sales and achieve the highest levels of service for our shared customers. This portal creates a large reseller, system integrator, distributor and consultant community who can access everything from security cameras to IP communication solutions and professional displays,” Poret continued

The portal will be available throughout Europe in five languages, with nine languages by September. Panasonic adds that 70 per cent of the company’s revenue globally is generated within the B2B market.


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