UBM Live, organisers of the IFSEC security and fire events, will for the first time extend its reach to eastern Europe, to internationalise BEZPEKA, the security event in Ukraine (www.bezpeka.ua) from October 23 to 26, 2012, in Kyiv, Ukraine).
The firms say that the partnership will see significant investment injected into sales and marketing to help broaden the event’s horizon as a bridge between the EU and Commonwealth of Independent States (CIS) security industries. With visa free access from both the EU and CIS, BEZPEKA also opens a gateway for suppliers to access the eastern European market.
IFSEC has events in India, Saudi Arabia, South and West Africa, the UK and Europe through our the IFSEC International brand and most recently, Malaysia.
Charlie Cracknell, event director for IFSEC, said: “We are thrilled to be working with Euroindex to power BEZPEKA which marks a significant step in IFSEC’s strategy to globalise the security industry. UBM will help shape this event to represent the complete market chain both through the exhibition and an accompanying international congress for the security market, providing premium knowledge exchange and education opportunities.
Euroindex’ President Valerii Pekar said: “It will create a great momentum for BEZPEKA Security to join the IFSEC family. We will contribute with our local market knowledge and relationships to enhance the brand reach of the show and make ‘BEZPEKA powered by IFSEC’ a truly international event for Eastern Europe and the CIS countries.”
Cracknell added: “We are excited about the future collaboration opportunities BEZPEKA is set to provide between international security solution providers and buyers from across these highly lucrative markets.”
For further information, visit the web site at www.bezpeka.ua. Companies interested in exhibiting at BEZPEKA should contact Kristan Johnstone, International Event Manager, Security at UBM Live, on +44 (0) 20 7921 8057 / +44 (0) 7500 066065 or [email protected]m.
