A tanning salon chain Zoom Tan has integrated fingerprint readers into its customer- and employee-facing ZoomPay software. With ZoomPay, salon members can use their fingerprint to sign-in for tanning sessions and make purchases without the need to bring their credit cards or membership information to the salon; similarly, employees can use ZoomPay to clock in. By adding DigitalPersona biometric technology, Zoom Tan says that it has reduced fraud, increased revenue and provided members with a better customer experience.
Zoom Tan has 31 locations in Florida and New York. Previously, Zoom Tan found that many of their members often come directly from the gym without their credit or debit cards, which limited their ability to make purchases at the tanning salon. To better serve their customers, Zoom Tan created ZoomPay, a biometrically-enabled software application that enables customers to keep their card information safely on file and purchase products with the touch of their finger.
“Biometric technology is a unique way to improve customer service,” said Scott Bogdan, director of operations at Zoom Tan. “Our members love being able to make purchases without the burden of carrying around cash and credit cards. DigitalPersona’s technology was incredibly easy to integrate into our application.”
Besides enabling more purchases by members, biometrics – the DigitalPersona U.are.U product – also reduced fraud at salons. Members were knowingly and unknowingly sharing their membership details with friends and relatives. Now, with fingerprint biometrics, only properly-registered members can sign-in for tanning sessions. The tanning chain adopted biometrics for employee time and attendance management. This has enabled employees to accurately get credit for their shifts while preventing them from fraudulently clocking co-workers in and out.
“The retail industry is constantly striving to increase customers’ spending and reduce operating costs,” said Jim Fulton, vice president of DigitalPersona. “By combining DigitalPersona’s biometrics with their own custom and commercial applications, retailers such as Zoom Tan can quickly and easily address these issues by boosting revenue through customer convenience, preventing fraud and making operations more efficient.”
