Ajax Systems, the wireless alarm company, has hired as UK Sales Leader.
Steve Norman is a security industry veteran. For the last 20 years, he was working for international manufacturers from the US and China, and a distribution and integration company in the UK — this experience, Ajax points out, lets Steve understand the industry from all sectors. Lately, he headed the business development team in Hikvision and then spent nearly four years managing the team in Dahua UK.
Steve joins as the head of the UK sales team on October 1.
Steve Norman says: “Ajax has taken an industry that is firmly stuck in a particular way and has approached it with an Apple-esque viewpoint, and I believe that they will change the industry. The opportunity to be at the start of this in the UK and build a tight team to deliver this was too good to miss. I’d like to build a team that, working together, will exceed all expectations and deliver tomorrows intruder detection to an industry that can deliver so much more.”
Aleksandr Konotopskyi, CEO of Ajax Systems, says: “For Ajax, the UK is one of the key markets, and therefore we are taking roots deeper and deeper into it. We have several products specifically for this market: the recent StreetSiren DoubleDeck, the current implementation of PD 6662 compliance, and the upcoming launch of DoubleButton. Certainly, we’re actively striving to increase our presence there, and Steve is our next big step towards enforcing our team in the UK. Soon, the team will grow even more — Ajax will have a large full-fledged team on the UK ground.”
About the firm
Ajax officially entered the UK market at the end of 2018; in 2017 Ajax’s product was named “Intruder Alarm of the Year” at IFSEC International in London. The company adds that it’s working on launching new products for the British market. This autumn, Ajax will introduce the OS Malevich 2.10 update that will bring an alarm confirmation function including two detectors. That will mean the Ajax product will meet the British PD6662 standard, to allow for police response.
