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Distributor landmark

by Mark Rowe

WF Senate, the UK distributor of electrical supplies and services, is celebrating 25 years of its Sector own brand range of products.

The electrical wholesalers distribute electrical products from manufacturers in all electrical areas, along with its in-house brands. The company boasts over 20,000 products. Over 90 branches are computer linked by an IT system, which provides stock answers within seconds. In addition to range in stock, WF Senate provides technical and design advice and training for customers.

To commence the Sector 25th Anniversary celebrations, WF Senate has launched its ‘Switch2Sector’ six month campaign. Customers are invited to step into Lewis Hamilton’s shoes and compete to win a Formula 1 product by racing an F1 car on a PlayStation in branch. Each month the top drivers with the best lap time will be announced.

Originally featuring 65 product lines, the Sector range has grown over the last 25 years to 3,700 products, and now one in three products sold at WF Senate are Sector branded.

Incorporating all of its original product lines, sellers in the Sector range include energy saving LED down lights and the original S922 double socket. The S922 has also been updated to create an additional model, which features a new design and comes with a USB charger outlet. Launched in 1989, in 2010 Sector was rebranded, creating a new theme and logo.

Nathan Ennis, Commercial Director at WF Senate says: “As a company we are extremely proud of what we have achieved with the Sector brand over the last 25 years and want the next six months to reflect this. With Open Days planned at every branch, supported by our key suppliers, we want to celebrate the success of Sector with customers and staff alike.”

Visit www.wfsenate.co.uk.

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