Access Control

Opening new channels

by Mark Rowe

As Storm Interface prepare to launch additions to their AXS access control systems, they are opening new channels to a global market.

Storm consider that availability from stock and world class customer support are essential requirements for the launch of their new StrikeMaster ES Access Control system. As a small British company, it was clear that Storm would need to ensure robust supply channels to their target markets. To extend their international reach they decided to work with some of their most experienced distribution partners. Peter Jarvis, Senior Exec VP, said: “Partners with proven capability to encompass and service our target sectors around the world. We needed both broad-line and trade-specialist distributors. Our customers expect multi-channel supply mechanisms from recognised sources. They demand partners who are able to ship products from stock as and when demand occurs. They prefer to deal with suppliers with whom they have account facilities and confidence in the levels of service and support they provide. But most importantly, they need suppliers with logistics and global resources to deliver on-spec and on-time.”

As part of the Electrocomponents Group, Allied Electronics and RS Components will be official launch partners for the new StrikeMaster ES product range. With distribution centres in the world’s major industrial and commercial sectors Electro Components Group will ensure product supply with local presence and support, backed by product warranty the firms say. Visit www.storm-interface.com.

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