Vertical Markets

WPS in ticketless launch at Traffex

by Mark Rowe

WPS, the UK parking equipment manufacturer, is to launch a new ticketless parking solution. It uses ANPR (automatic number plate recognition) that incorporates artificial intelligence (AI) to deliver the firm says reliable and highly-accurate reading rates. The AI ‘learns’ the more it reads, so becoming even more reliable once installed.

The launch is at Traffex 2019, the annual exhibition and conference for the traffic and parking sector, at the Birmingham NEC, from April 2 to 4. Visit http://www.traffex.com/.

As a part of WPS’ ParkID software and using ParkAdvance hardware, the ticketless product provides a fully IP-based operating architecture ensuring the system is future proof and able to integrate with all technologies, the developers say; system reliability; and reporting capabilities informing on revenue and parking usage data. The equipment is supported by WPS’ engineering and installation team.

Simon Jarvis, Managing Director of WPS in the UK, says there is a place for ticketless and ticketed parking: “Our choice of ticketed and ticketless parking from one core system enables us to tailor a solution that suits its environment, and because all of our solutions exploit the same technology at their heart, our customers can trial a ticketless approach with limited risk; a modular switch to ticketed operation is painless if they find ticket free operation is not completely optimal for their needs.”

WPS will also announce details of a new validation platform, ValID, for large-scale parking for retail and councils. It enables a retailer or leisure provider to offer and fund controlled, discounted parking in town centres, while supporting the local authority in bringing trade to retailers, restaurants, cafes, hotels and other leisure providers.

Developed in-house by WPS engineers and Cheshire West and Chester Council (the council trialling the system), retailers can enrol online as a participating validator, pay online in advance for validation ‘credit’ and manage their pre-paid accounts. The system also provides a management back-end for the council to control clients, build reports and provide insights into usage.

Simon says that it provides a solution not met by any other validation technology and strikes the necessary balance between retailers’ desire to offer free parking, to attract custom; and local authorities concern that free parking is difficult to control and easy to abuse. He says: “Rather than offering blanket discounted or free parking to everyone regardless of what custom they bring, the ValID system means that discounting can be selectively targeted at those who are spending in our towns. It also provides a simple, low admin system for councils to pre-collect validation revenue.

“We are extremely excited to showcase how this technology can provide a highly-efficient way for large numbers of retailers and leisure providers to offer parking validation, and not just the larger and more well-established brands.”

WPS will exhibit on parent company Dynniq’s stand, E010.

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