Vertical Markets

Payment choice

by Mark Rowe

EL AL Airlines, Israel’s national airline, has selected SafeCharge’s payments technologies for processing of payments via third party acquirers, for multiple sales channels including website, call centres, internal booking systems and duty-free.

EL AL’s systems are integrated into SafeCharge’s Payments Platform. This integration provides EL AL with smart routing, aviation-specific fraud prevention for payment cards and Alternative Payment Methods (APMs), and PCI tokenisation (under the Payment Card Industry data security standards). Additionally, SafeCharge facilitates the acquiring relationship with multiple third parties giving the airline access to global acquiring services and the use of multiple Alternative Payment Methods (APMs).

David Avgi, CEO, SafeCharge says: “We are excited to be facilitating the payments process for this key national airline. Our advanced technology solutions enable EL AL to offer their passengers seamless and secure payments. By utilising SafeCharge’s latest technology based solutions for localisation and personalisation of the checkout process, EL AL is able to effectively maximise conversions. Both management teams are collaborating to ensure that EL AL is well-equipped when encountering any challenges in the multi-channel payments arena.”

And Yancale Shahar, Company Treasurer, EL AL says: “Our new payments strategy that we are executing with SafeCharge will improve every aspect of our payments funnel and will provide further added value to our clients and employees. As a final step in our mutual roadmap we will deploy SafeCharge’s Personalised Cashier, a customised checkout solution, which will provide access to a single click checkout solution, the ability to pay anytime, anywhere using a diversification of payment methods, currencies and languages while utilising suitable fraud prevention and security measures such as 3D Secure optimisation, Address Verification System (AVS) and additional measures.”

About the firm

The SafeCharge group has operations in the UK, Cyprus, Bulgaria, Israel, Germany, Austria and Ireland; visit www.safecharge.com.

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