Vertical Markets

Parking operator manages keys

by Mark Rowe

A case study of key management at Purple Parking, the off-airport car park operator in the UK. In west London, it’s using Morse Watchmans’ KeyWatcher key management product. With their 38 purple buses, company cars and 110 drivers on site at Heathrow, Purple Parking uses the automated KeyWatcher to control vehicle usage and provide driver accountability.

The product is used to regulate, store and track keys for vehicles used to transport customers between the various company facilities and the airport. Keys are kept in the tamper-proof cabinet when not in use, and only pre-programmed authorised users can access a vehicle key, during their working hours. All access is recorded, so management can view live or recorded data showing which keys are out and with whom, and when the keys were returned or are scheduled to be returned. If a key is returned late, an alert is sent to management via email or SMS text.

Jim Betchley, Transportation Manager at Purple Parking, says: “The KeyWatcher thoroughly suits our purpose at the airport. Among other features, the tracking and reporting functions have significantly improved our operational efficiency. The information allows us to respond faster to any problems and to track trends that could prove costly if not addressed in a timely manner.”

Features include a group release function, which lets management sequentially distribute keys so vehicles get equal use. This enables best scheduling for service and maintenance. A key reservation function means that private cars will be available when needed or reserved, and won’t already be in use. Overall, Mr Betchley says the system helps keep schedules, drivers and vehicles organised.

“It’s an easy system to use and it gives us complete control,” he adds. “I would have no hesitation in recommending KeyWatcher to anyone who is seeking a solution like this.”

A user can generate practical management reports which trace key movements by time, date and user code. A built-in scheduler automatically downloads the data to the department computer, allowing management to sort and analyse data.

Fernando Pires, VP Sales and Marketing, Morse Watchmans, says: “Fleet management in general is a perfect match for the KeyWatcher system, and this application is particularly suited to the technology. Purple Parking’s reputation relies on good transport organisation to meet customer demand, and KeyWatcher helps them achieve that goal.” Visit www.morsewatchmans.com

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