Nordic ID, one of the leading manufacturers of mobile computers and handheld terminals in Europe and pioneers in the use of radio frequency identification (RFID) technology, will be using Europe’s fastest growing retail event, Retail Business Technology Expo as the ideal platform see all elements of RFID in a practical environment in the Nordic ID RFID Zone.
Highlights in the RFID Zone will include demo areas for apparel RFID retail and convenience retail.
Mark Tailford, Managing Director, Nordic ID, said, “ As the leading experts in Europe for RFID we’ll be able to share all our experience and information in the RFID zone. Visitors will benefit from easy, understandable demos from fun people in a relaxed atmosphere. We decided to host the RFID Zone at Retail Business Technology Expo as it seemed like a very good event when we visited last year, and its focus on RFID was especially appealing to us.”
Nick Field, Event Director, Retail Business Technology Expo, said, “There’s a lot of interest and debate around RFID and the Nordic ID RIFD Zone will provide the perfect opportunity for visitors to come and find all the information that’s available from the experts.”
Mirva Saarijärvi , Group Marketing Director, Nordic ID, continued, “Retailers can realise a number of benefits from deploying RFID, including reduced costs and increased efficiencies, but one of the biggest benefits is uplift in sales through improved replenishment, which in straightened times can do a lot to help a retailers bottom line. The future for RFID is looking very bright. The USA is going fast forward with the technology and Europe is hot for it too. We are looking forward to growing market and market shares too.”
Retail Business Technology Expo and Cards & Payments Solutions 13-14 March 2012 at London’s Earls Court, South Hall.
Follow http://www.retailbusinesstechnologyexpo.com/ for more information on visiting and exhibiting.
