Fluidmesh Networks, a wireless backhauling systems firm for security, industrial, and mission-critical applications, announces a rebranding and new logo.
According to Fluidmesh it wasn’t in need of a facelift. But, as Cosimo Malesci, Fluidmesh co-founder and VP of Sales and Marketing, says: ” We deliver unique, powerful and reliable products and it is time that our image reflects that. We wanted to refresh our image so that we align with the quality of our products, reflect who we are as a company, reflect our values, reflect our youth and refusal to be boxed in. We are leading the wireless revolution and are ready to show the world what we are made of: energy, honesty, research, insight.”
The objective was to create a logo with graphics that clearly represent the product line through specific characteristics. The color palette – pure red, cool gray and white – are reminiscent of the original brand, and represent power, vitality, courage, optimism and speed. The new, high tech logo suggests the analysis of movement, union of elements, and connections. It encompasses the complete redesign of the Fluidmesh website, its packaging and collateral materials.
The range of solutions Fluidmesh brings to market cover point-to-point, point-to-multipoint, mesh and mobility networks. A recently introduced Fluidity solution delivers broadband connectivity for vehicles such as, trains, buses, subways, ferries, and cars. This wireless system delivers up to 100 Mbps of usable throughput to vehicles that travel at up to 200 miles per hour and fully supports video, voice, and data.
“Fluidmesh has focused in the past strictly on design and research in order to deliver the best product to the market,” Malesci adds. “We didn’t stress much about the look as we believe that a good product will always be more important. But we also feel that now, as leaders in the market, we must look like leaders.”
