The Tag Company, a provider of electronic security tagging solutions, has launched the Red Tag DVD and Game Security System
The Tag Company, a provider of electronic security tagging solutions, has launched the Red Tag DVD and Game Security System to home entertainment retailers throughout the UK and Europe. The Tag Company is partnering with AGI Amaray, manufacturer of the Amaray DVD-Safe case. The product has been developed to enable retailers to more openly display DVDs and games. Red Tag is inserted into the disc box, locking the disc to the box and locking the box shut securing an EAS (electronic article surveillance) label inside. Illicit tampering of Red Tag-protected DVDs and games leads to damage to the box or the disc, so thieves do not acquire pristine product and packaging for resale. Mark Krom, Managing Director of The Tag Company, says: ?The Red Tag is a powerful weapon in the fight against DVD and Game theft. Shoplifters are frustrated to the point that they give up and go elsewhere.?
Uk conversion
The conversion to Red Tag compatible versions of AGI Amaray?s DVD-Safe case for Europe and the UK started early this year and will be completed by January 2003. The Red Tag cases neither impact the studios? handling and automated fulfilment processes nor their costs and will reduce security handling at retailer level, compared to case-keepers or behind-the-counter bagging. Importantly, converted DVD-Safe cases do not affect on-shelf display aesthetics or visual impact in the home. For DVD, from October, retailers will receive DVD movies from studios like Disney/Buena Vista and Sony/Columbia in Red Tag compatible cases. Two of the largest releases of the year: Black Hawk Down and Spiderman will be in Red Tag cases. In November, 80pc of all DVD-Safe cases produced by AGI Amaray will be Red Tag compatible. In the Games sector, Nintendo?s Game Cube was launched in Europe in May 2002 in a Red Tag case. All EA (Electronic Arts) PC games are compatible (with the exception of double CD games). Visit the Red Tag website at www.tagcompany.com/redtag
