New police powers, announced by the Home Office, include a £80 fine for bar staff who serve alcohol to people who are already drunk.
The new fines are part of what the Government calls an ongoing campaign to tackle the type of drink-related violence that can turn some city centres into ‘no go’ areas.
To avoid difficultites in buying alcohol, young people are being encouraged to carry a proof of age card, such as Citizencard.
What they say
Home Office Minister, Hazel Blears, said: "We want to see a culture change where a young person attempting to buy alcohol accepts that being asked for ID is the norm. This will be possible if retailers across the country adopt a consistent ‘No ID No Sale’ message. The result will be more freedom for responsible adults and tougher treatment for the yobbish minority. "