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Russian show

UK security exports to Russia are growing steadily, according to members of the BSIA’s Export Council in research ahead of this month’s Moscow International Protection, Fire and Safety (MIPS) exhibition, which runs at Moscow’s Expocentre between April 15 and 18.

The largest industry event in eastern Europe and Russia, MIPS brings together security companies looking to reach out to thousands of buyers interested in CCTV, IT security and industrial health and safety.

As a trade association representing the UK’s private security industry, the British Security Industry Association (BSIA) and its dedicated Export Council seek to forge producve trade links between UK security companies and overseas buyers.

Over two thirds of the BSIA’s Export Council are active in the Russian region, with recent research by the BSIA suggesting that for 91 per cent of members, business in Russia has either remained steady or has in fact increased in the year since the last MIPS event.

According to the association’s survey, government organisations in Russia are leading the way in the purchase of UK security products, with two thirds of respondents citing this as the most important vertical market targeted by their business in Russia. For the remaining third of respondents, the hotel and leisure sector is the most important vertical market.

John Davies, pictured, chairman of the Export Council, says: “Interestingly, our research has revealed that the key driver of purchasing decisions in Russia is the initial purchase price, with less importance being placed on added-value factors such as technical innovation and ease of use.

“While price is important to everyone during difficult economic times, UK security solutions can deliver far greater benefits than their ‘budget’ counterparts, and demonstrating the capability of UK solutions to deliver effective, holistic security solutions that offer real return on investment will be a priority for BSIA members at MIPS this year.”

However, there is an increased awareness among Russian consumers of the value of UK security solutions. John Davies adds: “The increased demand for UK security solutions from Russian customers is a reflection of the quality of solutions and the industry-leading nature of the innovations that BSIA companies are able to deliver to customers across a wide range of sectors in the region.”

Visitors to MIPS can visit the BSIA and find out more from its members at stand number A525. For more information about the BSIA’s Export Council, visit www.bsia.co.uk/export-council


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