Interviews

Not content with management

by Mark Rowe

Records and information managers, the traditional guardians of corporate records, face pressure to reinvent themselves as analytical, security-conscious content professionals with an ability to think creatively and manage change. This is according to a new study by Iron Mountain and the information industry trade association, AIIM.

By 2020, employers expect their records and information managers to be competent in risk management – with security and data privacy skills a priority for 50 per cent; content and information management across a wide range of formats and platforms (47 per cent), and data analytics (44 per cent). These findings echo the results of an in-depth study from 2015, and suggest the profession is becoming more technical and more closely aligned with data analysts and colleagues in the IT department. However, the report also reveals that these skills may not be enough on their own; employers want records and information professionals to identify new opportunities in organisational information and to be able to support colleagues through disruptive times of change, such as a merger, acquisition or divestiture. The concern is that the study uncovers a marked mismatch between what employers expect and what their information professionals deliver.

In terms of softer skills, the greatest gap is seen in the ability to manage change. This is regarded as highly important by 70 per cent of employers, yet only half of records and information managers are confident that they possess this skill. Instead, information professionals value their expertise in training, with 56 per cent listing it as one of their key skills, corporate communications (47 per cent) and mentoring (52 per cent). Unfortunately, these matter significantly less to their employers. Just 21 per cent of leaders are concerned about communications skills, and a mere 12 per cent give any weight to mentoring capabilities.

On a positive note, there is near agreement on the most critical soft skill: the ability to think innovatively. This is desired by 72 per cent of employers and is offered by 62 per cent of records and information managers. Further, they both rank ‘relationship-building’ ability as equally important: 57 per cent of employers and 62 per cent of records and information managers consider this to be a priority skill.

Sue Trombley, managing director of thought leadership at Iron Mountain, said: “Organisations the world over share common goals when it comes to managing information in an increasingly digital universe: they want to keep it secure and compliant while being able to analyse and extract its full value for business competitiveness and growth. For the records and information managers at the heart of this, it’s no longer enough to be a competent records manager. It’s time for them to evolve into next-generation information professionals with stronger technical, analytical and management skills and the confidence to think, mediate and guide.”

John Mancini, president and CEO of AIIM, said: “The more we talk to customers, our members and others the more we realise that current record and information management roles and responsibilities may not be enough for what lies ahead. The profession needs to adapt or face the risk of becoming obsolete, replaced by automated software or other roles such as data analysts and IT. We need to embrace change with high quality training and professional development, helping records and information managers to travel towards a deeper, richer and more varied career as an information professional.”

For more, read the report: What will it take to be a NextGen InfoPro?

About the survey

Coleman Parkes surveyed business decision makers and records and information managers at 900 organisations with between 250 and 999 employees, within the healthcare, public sector, retail, legal, financial services/insurance, pharmaceutical, manufacturing and energy sectors, in the UK, France, Spain, the Netherlands and Germany and in the US. Research was online in January-February 2015.

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