Interviews

Milan show

by Mark Rowe

Eight months before the next Italian exhibition, SICUREZZA, being staged from November 12 to 14, 2014 at Fiera Milano, organisers report that it has already received bookings for 60 per cent of the exhibition space available and, to date, the number of Italian and international companies which have confirmed that they will be attending has exceeded by 25pc organisers say the number which applied to participate in the period leading up to the last fair in 2012.

Rosario Romano, Chairman of ANIE SICUREZZA, said: “The Italian companies that supply technologies for security and property automation represented in ANIE SICUREZZA constitute one of Italy’s finest sectors of excellence. Although the macro-economic context remains critical, the market has shown that it has a greater capacity hold firm than the average segment of the manufacturing industry, especially in the video-surveillance, which has remained positive throughout. The increasing perception of insecurity associated with the spread of crimes against property has driven private individuals to seek out ever-more sophisticated hi-tech equipment and devices. The development prospects of our industry are linked to technological innovation, in Italy and abroad, and ever-greater integration with ICT, within the framework of the smart evolution taking place in all sectors of technology.”

And Giuseppe Garri, Exhibition Manager of SICUREZZA, said: “SICUREZZA 2014 will reflect the current market situation in the sector, but it also intends to reconfirm its leadership as a unique opportunity, another way of offering new ideas for development to all the companies and trade professionals concerned. We have invested a great deal in incoming companies from abroad and are making every effort to ensure that the days of the exhibition will provide a real chance to raise the international status of the companies exhibiting, by creating precise buyer profiles which will lead to goal-oriented business meetings. What’s more, in league with all the Italian leading publishers in the sector, we are preparing a panel of events and initiatives that will provide exciting new opportunities for growth, based on the know-how of all the professional profiles in the sector.”

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