Interviews

Focus on trade customers

by Mark Rowe

ASSA ABLOY Security Solutions has a new Managing Director as it announces its decision to focus solely on trade customers.

Eryl Jones, pictured, has been appointed as MD of ASSA ABLOY Security Solutions, with his predecessor David Wigglesworth heading the new specification division of ASSA ABLOY UK.

In the year that the company marks its 20th anniversary, the announcement from ASSA ABLOY Security Solutions comes at a time of change for the Midlands-based manufacturer. The Security Solutions division, which includes Adams Rite, ASSA, Trimec and UNION is having a restructure.

Under Eryl, whose previous position as Commercial Manager at ASSA ABLOY has provided him with experience and knowledge of the trade sector including builders’ merchants, OEM, architectural ironmongers and locksmith channels, the team will now have increased focus on offering for the trade.

Eryl said: “Traditionally ASSA ABLOY Security Solutions has always had a very strong product portfolio, with heritage brands such as UNION and industry leaders like Adams Rite. Over recent years we have been adapting to the increase in projects requiring a total solution, leveraging the combined strength of all our brands and products. We considered the time was right to create a separate specification offering and division where this market could be fully explored.

“Consequently, its creation has led to a renewed focus on our core trade customers. As a division we will now solely be working with our trade customers and one of the things I’m keen to progress in my role as Managing Director is realising the full potential of our brands and defining a product portfolio that helps our customers win business in new markets and create new revenue streams. We will continue to work closely with the specification division to deliver the best service and value for our customers, and I am personally looking forward to exploring new opportunities with our trade customers.”

Visit www.assaabloy.co.uk/securitysolutions.

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