A new advertising campaign to remind young people to talk to FRANK for factual and trustworthy drugs advice was launched by the Home Office. The three adverts marks FRANK’s tenth year. In this time more than 35 million people have used the FRANK website and millions have called the FRANK helpline to speak to specially trained advisors.
The TV sponsorship, radio and online advertising campaign is aimed at 13 to 18 year olds and adopts a humorous tone by playing on drug terminology. The adverts are designed to highlight the confusion many young people feel when it comes to drugs and to point them to FRANK for the facts.
Home Office Crime Prevention Minister Jeremy Browne, pictured, said: ‘Distorted information from their peers and popular culture can lead young people to feel confused about drugs and the risks they pose. FRANK aims to give them the skills and confidence they need to reject drugs and offers parents information to help them talk to their children about drugs. We know FRANK works, 67 per cent of young people say they would use it if they needed drugs advice.’
Butchers
One advert depicts a group of butchers passing around a ‘joint’ of meat at a party, another shows a young gymnast having a bad ‘comedown’ when an acrobatic stunt goes wrong, whilst in the final ad a newsagent starts rapping when a young man enters his shop to buy a ‘wrap’. The viewer is then asked ‘Confused by drugs? Talk to FRANK.’
The adverts will run on youth channels, during programmes including Keeping up with the Kardashians and 8 Out of 10 Cats.
