Vertical Markets

Wine bottles secured

by Mark Rowe

A retail merchandise security product firm, has created a solution to allow wine bottles, some costing up to £100,000 to be securely open-displayed on a shelf without damaging the bottle’s appearance.

Hedonism Wines in Mayfair, London, asked Checkpoint Systems to create a wrap designed to set off an alarm whenever a bottle is taken past a security antenna. Unlike most wine wrap tags in supermarkets, the security device from Alpha, a Checkpoint brand, does not conceal the top of the bottle, so customers can inspect the cork.

The Alpha Steel Grip Bottle Wrap contains a rubber insert which prevents accidental damage to the bottle’s foil – saving the shop thousands of pounds in replacements.

Hedonism Wines stated: “We sell bottles whose labels were designed by Picasso and Chagal, so you can imagine how important merchandise aesthetics and appearance are to us. This meant the solution had to be perfect. We invested a lot of time working with Checkpoint on the design and several types of rubber were tested until we finally arrived at the perfect solution for a bottle of wine that sometimes costs as much as a house.”

Some 50,000 customised wraps were manufactured, each bearing Hedonism’s logo and colours. Seven months after delivery, the shop has not seen a theft.

Per Levin, President & Chief Sales Officer for Checkpoint’s Shrink Management & Merchandise Visibility Solutions business said: “The aim was to create an innovative solution which was worthy of the premium merchandise Hedonism Wines offers. Retailers need new solutions to deter theft and ensure the merchandise is available for open display to enhance the shopping experience. It is even more critical at luxury stores where most of the merchandise requires a discreet but effective solution.”

About Checkpoint Systems, Inc – visit www.checkpointsystems.com.

Related News

Newsletter

Subscribe to our weekly newsletter to stay on top of security news and events.

© 2024 Professional Security Magazine. All rights reserved.

Website by MSEC Marketing