Vertical Markets

RFID-based EAS

by Mark Rowe

Checkpoint Systems is partnering with a European apparel and leisure goods retailer to roll out Radio Frequency Identification (RFID) solutions in hundreds of stores. This follows Checkpoint’s announcement of Kohl’s Department Stores’ RFID deployment.

The retailer is rolling out Checkpoint’s dual-mode EVOLVE Exclusive E10 Radio Frequency (RF)- and RFID-based systems across 18 countries, and carrying out RFID source-tagging, as well as implementing Alpha tags to protect high-risk merchandise.

The retailer sought to improve its inventory visibility while adding to its loss prevention in store. The retailer tested Checkpoint’s Wirama Radar. By identifying the location and direction of movement of a tagged item in-store, Wirama Radar can distinguish whether an item is simply merchandised near the exit or potentially being stolen. As a result, the retailer is able to increase its selling area by using the space close to the store exit without causing false alarms that can bother the shopper.

Source tagging

RFID source tagging means items arrive in stores shelf-ready, freeing employees from manually checking deliveries or applying labels to merchandise before they reach the shop floor. RFID also means that the chain can maintain inventory accuracy more efficiently than with manual inventory counts, it is claimed. Source tagging involves EAS or RFID labels being applied to products during manufacturing.

By using Check-Net, Checkpoint’s web-based platform, which is integrated within the retailer’s IT system and the strategically located print shops, the retailer’s vendors can order and receive fully integrated tickets at point of manufacturing. The service, which complies with the retailer’s request for corporate and environmental social responsibility, ensures the consistency of the brand and the quality of the labels delivered to the vendors.

Per Levin, President and Chief Sales Office for Merchandise Availability Solutions for Checkpoint Systems, said: “This particular category leader needed a company with a global footprint that could deliver within an ambitious timeline in all their countries. We believe apparel retailers will increasingly prefer to deal with one partner able to match their overall RFID software, services, hardware and labels needs. As more and more retailers are moving forward with RFID deployments to enhance their competitive edge, Checkpoint is providing the deep expertise and robust solutions that come from a sole focus on RFID for retail.”

Visit www.checkpointsystems.com

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