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Retail Business Technology Expo, held at Earls Court in March drew 6,165 visitors, a 46 per cent increase on last year’s event, and the rebook of exhibitors for 2013 is say organisers strong, in addition to new exhibitors keen be part of Retail Business Technology Expo 2013. Cosima Wagner, Marketing and Communications, Wipro Retail, said, “Due to the maturity and attendance at the event it was hard to believe Retail Business Technology Expo was only in its second year. It offered a unique opportunity for retailers to see what’s happening in the market alongside a well put together speaker programme. We are looking forward to next year!”
In a new development for 2013, Retail Business Technology Expo will increase its Cards and Payments focus. Nick Field, Event Director at the expo, said, “Following extensive research throughout the retail community, it has become evident that the vital area of cards and payments should be incorporated in a more inclusive way at Retail Business Technology Expo. As well as being of interest to the finance department, other stakeholders include operations, marketing, eCommerce, fraud and risk, store systems and of course the IT department making cards and payments of integral importance to the wider set of visitors to Retail Business Technology Expo. We also need to address the needs of many vendors specialising in payments that are increasingly offering solutions beyond pure payments, such as analytics and loyalty.”
Cards and Payments Solutions will therefore become an integrated part of the show rather than restricted within a distinct zone at the event. A Cards and Payments seminar theatre in a prominent position at the show entrance will host the Vendorcom Cards and Payments Conference, with a programme devoted on both days of the show to every aspect of this area for merchants and retailers.
“Putting cards and payments centre stage at Retail Business Technology Expo reflects the true omnichannel nature of payments as an enabler of multichannel retailing. We’re looking forward to a successful exhibition and conference as this new format brings innovative solutions and a wealth of authoritative information to a wider audience.” said Paul Rodgers, Chairman, Vendorcom.
Another new initiative for 2013 is the UK Hosted Buyer Campaign. After the 2012 show’s European Hosted Buyer Campaign, which was sponsored by NCR, decision makers from the UK’s leading retailers will be able to join their European peers in study tours, numerous networking events, and a VIP tour of the event. “Retail Business Technology Expo provided a good mix of vendor led presentations contrasted by frank retail business and IT leader panel discussions that enabled me to verify business/technology direction and test my assumptions on what is important to the end consumer,” said Kevin Connolly, Senior Manager, IT Retail, Adidas Group.
Field added: “With such an overwhelming desire to take part in Retail Business Technology Expo from our existing exhibitors and new participants, and the vast range of new features in the pipeline, combined with our outstanding educational content that we are working on, we are expecting Retail Business Technology Expo 2013 to be outstanding!”