Vertical Markets

Platform for situational awareness

by Mark Rowe

Anekanta – a UK boutique innovation and consultancy hub founded by Pauline Norstrom – and US-based GT Digital (GT) are working to progress GT’s patent pending, cognitive intelligence platform MediaMaestro.

Through its proprietary algorithms, MediaMaestro can automatically predict emerging threats before they happen, enable fast mitigating action and provide updates to a rapidly evolving scenario, the two firms say. They point to an increasing demand for better situational awareness which enables decision making by authorities and businesses.

Many situations appear to evolve at pace, yet evidence may be building up days, months ahead and may also involve groups working together. Visibility of an evolving threat can be low. The challenge; a situation may already be live by the time action is taken and by then it may be too late. Often the evidence isn’t discovered and connected until after the event, as you would have to access, converge, analyse and extract meaning from millions of sources.

GT Digital’s innovation is a form of artificial intelligence which by ‘Connecting the Dots’, combines and analyses any data source, including images from video surveillance, body worn, drone and satellite cameras, building sensors, GPS sensors, any externally accessible data and media source, and predicts intent using its algorithms.

GT is aiming to further define the target customer and refine the product.

Pauline Norstrom, CEO and founder of Anekanta Ltd, pictured, said: “My interest in artificial intelligence in the security domain, is rooted in putting technology to good use to benefit society as a whole. GT Digital Ltd’s innovative cognitive intelligence platform aims to do exactly that by preventing acts of disruption before they happen. I am delighted to be working with Gary Olson, Len Fertig and the team to help them develop the proposition and move the business forward to the next stage.”

And Gary Olson, CEO and Co-Founder, GT Digital said: “We are excited to have Pauline Norstrom working with us on our goal to help prevent some of the disruptive events in the security domain, protecting lives and property. CONNECTING THE DOTS – No Human analyst can process or manage the overwhelming amount of digital information efficiently and effectively to initiate preventive action without an Artificial Intelligence solution. We correlate video and data from any source in any format.”

Len Fertig CFO and co-Founder at GT Digital said: “GT Digital is in the “plot prevention” business thanks to ground-breaking technology that alerts security experts before events happen, foiling or at least mitigating the damage to people and property. Not only does this represent a great market opportunity but also a critically important social good.”

About Anekanta

Wondering about that name? Anekanta is derived from the philosophy of Anakantavada. Its founder Pauline Norstrom was long-time head of marketing of Dedicated Micros followed by senior Board and leadership roles including MD, COO, VP and President in related UK and USA technology businesses over the last 20 years. She was the elected chair of the British Security Industry Association (BSIA) and for six years the chair of its Video Surveillance Section. She graduated from the University of Oxford Artificial Intelligence Programme in January 2020. She’s a Fellow of the Institute of Directors, and a member of British Mensa. Visit www.anekanta.co.uk.

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