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Market for holography

The international market for holography continues to hold up despite the COVID-19 pandemic, says the International Hologram Manufacturers Association (IHMA).

A poll of its members has found that almost half of respondents had seen an increase in demand from customers, specifiers and end-users for holographic devices and technologies, during the height of the pandemic. Some reported that they had seen particularly strong interest from west Africa and other emerging markets, where central governments and law enforcement agencies were investing in security for ID and banknotes among other paper-based applications.

Hologram manufacturers, converters and suppliers also reported that some of their own customers had increased concerns about the impact of counterfeiting on e-commerce supply chains. This confirms, the IHMA says, its concerns about e-commerce-based businesses being ripe for exploitation by counterfeiters looking to trade in falsified goods. Counterfeit goods sold online can threaten consumer lives as well as damage corporate reputations and investment in companies and their products, industry research indicates, the association says.

The IHMA says brand owners and product manufacturers should continue to be proactive in tackling the threats, by using authentication and verification technologies to protect brands.

IHMA chair Dr Paul Dunn, pictured, said: “This is important information from members and reflects the continuing value of holography for international industry and commerce as a frontline weapon in the fight against counterfeiting and illicit trade.

“Criminals are infiltrating global supply channels, deploying scams and counterfeiting measures to trick consumers and damage manufacturers during these difficult times for everyone. Furthermore, items such as falsified medicines and drugs pose a terrible threat and can endanger lives.

“Holograms can to be effective in the frontline fight against counterfeiters and fraudsters, protecting brands and profits. Those involved in the supply chain are reassured by their presence on products, recognising the security and financial benefits provided.”


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