The BSIA, working on behalf of its members and the wider industry, at the IFSEC show last week launched a national campaign, with the logo (pictured). The aim; to increase the profile of the crucial work that security officers carry out 24-7; protecting people, property and places.
As BSIA chief Mike Reddington set out at the launch on the trade association’s stand during the three-day exhibition at the Excel in London Docklands, the PPP campaign is also seeking to highlight how a career in the industry and the provision of security as a service carries benefits. Being a security officer is a career of choice and open to anyone, from any background, ethnicity, sexuality and age group. Security officers are committed and take pride in their work and have numerous opportunities to progress in their chosen career.
Supporting the launch from the guarding sector were in speaking order Shaun Kennedy, UK country president of Securitas; Mike White of G4S; and Gil Yardley of MAN Commercial.
Security officers don’t just ‘do a job’ for their company and clients; they are highly trained and compassionate individuals with great responsibility in keeping people, property and places professionally protected, is the BSIA’s message.
The theme is People, Property and Places: Professionally Protected and will target these markets:
Business to Consumer (B2C): with the aim of increasing the profile and awareness of the work security officers do;
Business to Recruitment (B2R): to improve recruitment and retention by highlighting the career opportunities and benefits within the professional security sector; and
Business to Business (B2B): promote benefits of purchasing professional security services.
The launched proper will be on July 24, in line with international Security Officer Day which promotes security officers – the idea being that they are operating 24-7.
Expect to hear more about it at the BSIA’s annual awards lunch, in London on June 29; and the first people with badges are already wearing them in public, to start conversations and spread the message.
More in the July print edition of Professional Security magazine.
