Vertical Markets

Benchmarking tool

by Mark Rowe

The ECR Shrinkage Group, with the support of retail merchandise tagging supplier Checkpoint Systems, is launching an online Benchmarking Tool, which can enable retailers to understand how well they are managing shrinkage versus others and the relative strengths and opportunities of their loss prevention programme. Its inventors say that the tool provides global benchmarks on the strategic, organisational and operational standards that underpin a shrink management strategy.

To access the benchmarking tool, retailers complete an online questionnaire. Once the responses have been entered, the tool generates a colour-coded model which highlights the areas of the shrinkage framework where they have strengths and then in turn, the areas that need to be prioritised. The framework, shaped as a Pyramid, focuses on ensuring that organisational commitment, starting with senior management, is embedded within a business‚ practices, policies, procedures and strategic thinking. The objective is to provide a framework which ensures the creation of high quality data and data management systems, prioritising operational excellence, internal collaboration and innovation, as well as keeping shrinkage on the agenda throughout the company. Finally, the Pyramid highlights the importance of empowering store staff to take responsibility for dealing with shrinkage and recognising how operational failures are the root causes of many forms of retail loss.

Pictured is Professor Adrian Beck from the University of Leicester, who developed the tool for the ECR Europe Shrinkage Group. He added that the tool was developed after research with some of the leading retailers in the world and is designed to help organisations better understand how their businesses not only view the problem of shrinkage, but also help them to identify the key areas on which to focus to improve their overall performance.

Tim Butler, Senior Director International Asset Protection at Wal-Mart added: “We used the tool in a planning and strategy session and it was absolutely superb. I would certainly recommend that other loss prevention professionals within the industry take advantage of this free and easy-to-use resource.”

And Steve Hewitt, Head of Retail Loss Prevention at M&S, said: “My team has been using the tool and I can certainly see it forming the basis of a longer term plan in the future. It‚s very easy to use, the questions are very useful and the comparative data is excellent.”

The benchmarking tool is free, and available to retailers from any sector of the industry. It can be accessed at http://ecr-shrink-group.com/benchmarking-tool.

The next ECR Shrinkage Group meeting runs at the Bacardi offices in Hamburg, Germany, on March 19-20, 2014. Visit ecr-shrink-group.com/pages/membership

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